The Monetisation of Psychogeography

I have just been laughing my arse off at Iain Sinclair and Chris Petit's advert for Audi:



I watch this latest development in branded film making with mixed emotions.

Namely surprise, disappointment, and jealously.


Iain Sinclair is famous for, amongst other things, walking around the M25 motorway.

Less famously, I once went round and round on the Circle Line for 43 hours.

Thus, if TfL are reading, I am willing to make a similar ad for the Tube in exchange for unlimited credit on my Oyster Card.


In the interests of full disclosure, a taster reel for Richard DeDomenici's forthcoming documentary LossRail was recently shortlisted for a Channel Four competition, sponsored by the Voltswagen Passat.